I'm the founder of Upperquad, a creative company based in San Francisco. For almost two decades I've been working with forward-looking teams to build strategic visual systems, digital experiences, and brand identities. Deeply curious and always captivated with possibility.
I've led teams on a series of collaborative projects with Google ranging from AI to X. Brands identities for Google Drive, Google Cloud, and Jigsaw. The launch of Google Santa Tracker and 9 subsequent years of fun and reindeer games. And many more projects large and small reaching millions of people.
Hasso Plattner Institute of Design at Stanford University — also known as the d.school — is a place where students use design to develop their creative potential. I worked closely with the d.school as Upperquad helped rethink how they could use their website, developing models of how to celebrate and amplify contributions from all parts of the organization.
Patagonia has been making strides to protect our world. I led the Upperquad teams that worked closely with Patagonia in Ventura, California and Amsterdam. We partnered on immersive digital experiences and identities for a series of initiatives that connect progress with culture.
From a humble start in a spare bedroom, Upperquad has grown into a talented team of strategists, illustrators, producers, designers and developers. Together we create memorable experiences that connect with audiences, inspire change and accelerate growth.
A new brand and website for Upperquad
BrandNew reviews Afresh's logo and identity by Upperquad
Upperquad looks at how makers are experiencing the global pandemic
Jigsaw identity system reviewed in BrandNew
A short guide to working at Upperquad & beyond
Some learnings from the field