Phil Ruppanner

I'm the founder of Upperquad, a creative company based in San Francisco. For more than two decades I've been working with forward-looking teams to build strategic visual systems, digital experiences, and brand identities. Deeply curious and always captivated with possibility.

  • Google


    I've led teams on a series of collaborative projects with Google building brands from 0 to 1. Identities for Drive, Cloud, Gemini and Jigsaw. The launch of Google Santa Tracker and 9 subsequent years of fun and reindeer games. Google AI, Quantum and TensorFlow. And many more projects large and small reaching millions of people.

  • Stanford


    Hasso Plattner Institute of Design at Stanford University — also known as the — is a place where students use design to develop their creative potential. I worked closely with the as Upperquad helped rethink how they could use their website, developing models of how to celebrate and amplify contributions from all parts of the organization.

  • Patagonia


    Patagonia has been making strides to protect our world. I led the Upperquad teams that worked closely with Patagonia in Ventura, California and Amsterdam. We partnered on immersive digital experiences and identities for a series of initiatives that connect progress with culture.

  • Upperquad


    From a humble start in a spare bedroom, Upperquad has grown into a talented team of strategists, illustrators, producers, designers and developers. Together we create memorable experiences that connect with audiences, inspire change and accelerate growth.


Client & Brand

  • 826 Valencia
  • Affirm
  • American Red Cross
  • Anti Records
  • Apple
  • Astro Studio
  • Blue House Farm
  • Caffeinated Capital
  • Chan Zuckerberg Initiative
  • DivcoWest
  • eero
  • Epic Magazine
  • Epitaph Records
  • Expedia
  • Fine Arts Museum of SF
  • Ford Foundation
  • Github
  • Google
  • HUGE Design
  • Hummingbird
  • Instagram
  • Le Tote
  • Leckerlee
  • Lyft
  • Meta
  • Microsoft
  • Moniker
  • Motorola
  • NASA
  • Nova Credit
  • Niantic
  • One Kings Lane
  • Palantir
  • Patagonia
  • PeerStreet
  • Pinterest
  • Ram’s Gate Winery
  • Retool
  • Robinhood
  • Schmidt Futures
  • Session M
  • SignPost
  • Slide
  • Square
  • Stanford
  • Strivr
  • Strohl
  • Swissnex
  • SV Angel
  • TiVo
  • The Information
  • Truth Campaign
  • Viglink
  • YouTube
  • Wieden+Kennedy
  • Wise Systems


  • Upperquad
    Design Director / CEO
    2019- Present
  • Founder / Managing Director
  • Founder / Creative Director
  • Cuban Council
    Project Conservator
  • Previous positions in the arts, public relations and executive recruiting.


  • CommArts x 13
    FWA x 14
    Awwwards x 27
    Webby x 19
    OneShow x 1


  • International Academy of Digital Arts and Sciences

    Webby Judge